Brand Protection and “Passing Off”

For every part of your life and business,
talk to GSC
+44 (0)20 7822 2222 hello@gscsolicitors.com

Brand Protection and “Passing Off”

We recognise how important a brand name or image can be to a client – not only in terms of the commercial value but the personal attachment that often arises after clients build the brand up from the ground.

If you are starting out in business we can advise as to the benefits and strength of the branding that you have chosen. We can also assist with increasing the protection that the brand receives– whether by challenging competitors or by registering it as a trade mark.

If you are threatened with a “passing off” action – where someone claims that you are using their reputation to gain business for yourself – we can advise on the merits of that claim and help you defend such a claim in court.

‘A small firm which punches well above its weight’ GSC Solicitors LLP undertook leasing transactions for several blue-chip corporate tenants, particularly in the media sector. It acted for a number of hotel owners regarding the acquisition and development of new hotels.

“We have found the service excellent, and it is for this reason we have continued to use GSC. The key strengths for us have been a commercial approach to deals that is often missing from solicitors, and a personal service based on a knowledge of us and our needs and long-term plans.”

“The main positive comparison we have noted from GSC is the personal touch and commercial acumen.”

“We have often used different legal firms for IP and other work in the past, but GSC’s commercial approach and professionalism, coupled with the excellent working relationship we have built up over a number of years makes it our preferred choice.”

“As a Financial Advisor I have been personally using and recommending GSC for over thirty years. I have referred clients of mine to them and only ever been thanked for the recommendation, which should convey the confidence I have in the individuals, and the firm.”

“Great result today. Just wanted to say thank you for your continued hard work in fighting our corner on this case. You have both been amazing. Michael incredible support and good ideas.”

Have a question?

For every part of your life and business, talk to GSC

GSC Solicitors LLP
31-32 Ely Place, London EC1N 6TD
DX: 462 London/Chancery LN (View on map)

+44(0)20 7822 2222
hello@gscsolicitors.com